A Fitstream Gym - Our Vision

Excuse us while we indulge in a little gym fantasy… Our ideal gym -

Welcome

Our ideal gym would be the ultimate functional training centre…whitewashed walls, rubber floors and high ceilings set the scene.

A no frills, effortlessly cool environment. It would be filled with old school fitness equipment like barbells, med balls, gym rings, kettlebells and sandbags. This would be a place of performance, power, energy and physical expression - somewhere to escape the sedentary nature of modern life.

The Fitstream Gym.

You’d find no big, expensive machines in a Fitstream gym, just simple tools that offer nowhere to hide, no fixed path of movement, isolation exercises or equipment that does half the work. You would develop a stronger, leaner, fitter physique using fitness equipment that's beautifully primitive, yet brutally effective. This is your primal hideaway and this is primal fitness.

This gym can be many things to many people…or perhaps many things to one person. To some it’s the means to achieve a goal, to track performance, document progress and beat personal bests. To others, it can simply be a way to fulfil a basic human need – to move, but to do so in an environment not stifled by the regimented, ineffective and tedious gyms that are mainstream today.

Today’s gyms aren’t working on many levels and the evidence is all around us. There’s a need for something more and we’re looking to the past for the gyms of the future, because this is one area where technology need not venture. Simplicity is key and we don't need to be clinging to a two tonne piece of engineering to get in shape. Fitstream equipment ensures that you do the work and that you leave with a sense of physical accomplisment hanging over you.

Enjoyed and not endured

The Fitstream gym would make fitness fun again and be home to a group of people looking for something other than treadmills to run through the motions. People who acknowledge that fitness is born out of hard work, commitment and don’t look for the shortcut solution. Getting fit would no longer be boring, or monotonous but freeform, challenging and gripping.

This kind of gym removes adult inhibitions and reverts back to something akin to childhood play. You become functionally fit. Your body can perform, because, quite simply, it’s being used in the way it was intended. It’s running, jumping, lifting, pulling, swinging, squatting and crawling through life.

The Equipment

Part playground. Part torture chamber.

The future of the gym

There is a mainstream fitness revolution happening and perceptions are changing.

For too long the fitness industry has been dominated by fads and gimmicks, ineffective equipment and manipulative sales tactics preying on insecurities, convincing us that we're broken and that they have a cure.

We need gyms that are fun yet effective, that values its members over their bottom lines and cultivates a lifestyle shift where fitness is a way of life and aesthetics are a by-product of our workouts and not the objective.

These gyms bring a sense of belonging and focus on the performance and ability of the human body, whilst satisfying a basic, primal need. As a result - they produce happier, healthier, stronger (and yes... better looking) people.

This gym is the future. This gym is our dream.